MapNav

What is Wayfinding Technology? And How Beneficial Are Interactive Wayfinding Solutions for Enterprises?

When Amerigo Vespucci, the Italian explorer from the late-middle ages, used his cartographic skills to outline a map of the American continent in order to differentiate it from Asia’s eastern boundaries, many explorers suspected his navigational abilities as the sketch did not comply with Columbus’ conjecture. However, his discovery was soon acknowledged and his navigational …

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What Are Smart Office Solutions?Indoor Collaboration Meets Smart Building Technology [Smart Office Technology]

In industry circles, the discussions around adopting smart office solutions predominantly focus on two aspects – technologies which can automate processes related to lighting management, energy usage & statistics, HVAC infrastructure management, and common spaces (conference/meeting rooms, pantry area, sick bays etc.) usage, which are collectively known as ‘smart building technology’ and two, on workforce …

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How Does RFID Asset Tracking Work? And Which Industries Can Deploy This System? [RFID Asset Tracking Solutions]

Radio-frequency Identification (RFID) is a process used by multiple industry segments for tagging and tracking assets in real-time. Assets could include both movable and immovable objects, or people. RFID asset tracking works with the help of hardware such as tags for storing information electronically, which can be then retrieved by users through readers. What is …

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Location-Based Analytics: Marketing Trends for Retailers

A critical part of the larger business intelligence (BI) domain, location-based analytics or location analytics allows organizations from varied industry segments to put together a composite space management plan by combining users’ geographic location with behavioral information obtained from various data generating channels such as smart devices, social media platforms or global positioning systems (GPS). …

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Location Based Services: Trends to Watch Out for in 2020

Location Based Services (LBS) have arrived at an intersectional point in the dynamics of both technological, social and cultural progresses. Technologically speaking, use of GPS enabled smart applications has become as common as air in most parts of the developed world. And these applications mediate our social and cultural interactions on a regular basis throughout …

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Indoor Positioning and Indoor Navigation (IPIN) Market Forecast & Growth Factors

The Indoor Positioning and Indoor Navigation (IPIN) is a mosaic industry interlinked closely to attendant markets such as location based services, real-time asset tracking, customer experience management, smart building management, and mass notification system among others. Factors driving the IPIN industry: • Need for Real-time Location Analytics • Thrust on Customer Experience for Brand Building …

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Why Patient Experience Matters And How To Improve It [Healthcare Technology Solutions]

Despite popular understanding that ‘patient experience’ comprises only of medical treatment at a healthcare facility, it is important to look at it in further detail. The Agency of Healthcare Research and Quality (AHRQ) defines patient experience as ‘the range of interactions that patients have with the health care system, including their care from health plans, …

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Higher Positioning Accuracy for Indoor Environments [Indoor Navigation System]

As more and more people depend on digital maps on their ‘smart’ devices for locating and reaching points of interest outdoors, how do large indoor spaces ensure visitors navigate the facility and reach their desired location? And, how can high positioning accuracy be achieved? In one of our earlier posts on types of indoor positioning …

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Geofencing: Applications, Benefits, and Challenges [Geofencing Technology]

Large facilities across the globe have been increasingly using geofencing technology to secure their perimeter and keep track of devices entering or exiting the facility. In addition to this, its advantages include real-time information on facility usage including asset tracking. This post explores the applications, benefits and challenges presented by Geofencing technology. According to Google, …

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An Overview of Location-Based Marketing for Large Facility Marketers

Understanding the pulse of the customers is the most challenging task for marketers, especially in the context of evolving patterns in customers’ buying decisions. It is essential to know what triggers their minds and investing in location-based marketing is the key to know that, says research by eMarketer. Location-based marketing has different aspects which work …

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Proximity Marketing: Its Application & Benefits for Businesses

In order to increase their bottom line, business heads need data that can generate information about their customers, both one-time and recurring. Information such as likes & dislikes, time spent at a particular store/point, and engagement with other recreational zones among others when gathered can then be used for planning an effective proximity marketing strategy. …

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Types of Indoor Positioning Systems [Key Features of Indoor Navigation, Magnetic Positioning and Indoor Localization Technologies]

Indoor positioning is the most commonly used umbrella term which includes all of these ‘indoor GPS’ technologies. However, when observed closely at the technological platform they thrive on, the rationale for using these varied terms to describe them individually becomes self-explanatory. Indoor navigation, magnetic positioning, and indoor localization refer to technologies adopted by large facilities …

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