The trend of gamification or interactivity is making significant waves in the attractions industry’s technological landscape. Theme parks are progressively integrating innovative technologies like augmented reality (AR) to enhance their offerings with an additional layer of engagement.
When Amerigo Vespucci, the Italian explorer from the late-middle ages, used his cartographic skills to outline a map of the American continent in order to differentiate it from Asia’s eastern boundaries, many explorers suspected his navigational abilities as the sketch did not comply with Columbus’ conjecture. However, his discovery was soon acknowledged and his navigational …
In industry circles, the discussions around adopting smart office solutions predominantly focus on two aspects – technologies which can automate processes related to lighting management, energy usage & statistics, HVAC infrastructure management, and common spaces (conference/meeting rooms, pantry area, sick bays etc.) usage, which are collectively known as ‘smart building technology’ and two, on workforce …
Radio-frequency Identification (RFID) is a process used by multiple industry segments for tagging and tracking assets in real-time. Assets could include both movable and immovable objects, or people. RFID asset tracking works with the help of hardware such as tags for storing information electronically, which can be then retrieved by users through readers. What …
A critical part of the larger business intelligence (BI) domain, location-based analytics or location analytics allows organizations from varied industry segments to put together a composite space management plan by combining users’ geographic location with behavioral information obtained from various data generating channels such as smart devices, social media platforms or global positioning systems (GPS). …
Location-Based Analytics: Marketing Trends for Retailers Read More »
Location Based Services (LBS) have arrived at an intersectional point in the dynamics of both technological, social and cultural progresses. Technologically speaking, use of GPS enabled smart applications has become as common as air in most parts of the developed world. And these applications mediate our social and cultural interactions on a regular basis throughout …
Location Based Services: Trends to Watch Out for in 2020 Read More »
The Indoor Positioning and Indoor Navigation (IPIN) is a mosaic industry interlinked closely to attendant markets such as location based services, real-time asset tracking, customer experience management, smart building management, and mass notification system among others. Factors driving the IPIN industry: • Need for Real-time Location Analytics • Thrust on Customer Experience for Brand Building …
Indoor Positioning and Indoor Navigation (IPIN) Market Forecast & Growth Factors Read More »
Despite popular understanding that ‘patient experience’ comprises only of medical treatment at a healthcare facility, it is important to look at it in further detail. The Agency of Healthcare Research and Quality (AHRQ) defines patient experience as ‘the range of interactions that patients have with the health care system, including their care from health plans, …
Why Patient Experience Matters And How To Improve It [Healthcare Technology Solutions] Read More »
As more and more people depend on digital maps on their ‘smart’ devices for locating and reaching points of interest outdoors, how do large indoor spaces ensure visitors navigate the facility and reach their desired location? And, how can high positioning accuracy be achieved? In one of our earlier posts on types of indoor positioning …
Higher Positioning Accuracy for Indoor Environments [Indoor Navigation System] Read More »
Large facilities across the globe have been increasingly using geofencing technology to secure their perimeter and keep track of devices entering or exiting the facility. In addition to this, its advantages include real-time information on facility usage including asset tracking. This post explores the applications, benefits and challenges presented by Geofencing technology. According to Google, …
Geofencing: Applications, Benefits, and Challenges [Geofencing Technology] Read More »
Understanding the pulse of the customers is the most challenging task for marketers, especially in the context of evolving patterns in customers’ buying decisions. It is essential to know what triggers their minds and investing in location-based marketing is the key to know that, says research by eMarketer. Location-based marketing has different aspects which work …
An Overview of Location-Based Marketing for Large Facility Marketers Read More »
In order to increase their bottom line, business heads need data that can generate information about their customers, both one-time and recurring. Information such as likes & dislikes, time spent at a particular store/point, and engagement with other recreational zones among others when gathered can then be used for planning an effective proximity marketing strategy. …
Proximity Marketing: Its Application & Benefits for Businesses Read More »
Indoor positioning is the most commonly used umbrella term which includes all of these ‘indoor GPS’ technologies. However, when observed closely at the technological platform they thrive on, the rationale for using these varied terms to describe them individually becomes self-explanatory. Indoor navigation, magnetic positioning, and indoor localization refer to technologies adopted by large facilities …
Over the past two decades, retail spaces have been facing daunting challenges from e-commerce technology as it allows users to shop from any location as soon as they connect to the internet.
Over the past two decades, retail spaces have been facing daunting challenges from e-commerce technology as it allows users to shop from any location as soon as they connect to the internet.
Providing best services and facilities to visitors in large facilities is not just a question of choice for facility administrators.
Most often, large business enterprises deploy signboards at their venues for wayfinding and navigating to points of interest.
Globally, many large facilities, both public and private, are increasingly using indoor positioning and indoor navigation technology to secure their perimeter.
Recognizing and adopting the precise solution for indoor wayfinding at large spaces such as transportation hubs, expansive retail establishments
Bigger the indoor facility, bigger the problem it becomes for visitors in navigation, wayfinding and location tracking within the venue.
The global indoor positioning and indoor navigation (IPIN) has witnessed gradual acceptance among industry segments over the past few years.
Technology has come so far today that it’s become a productive obsession for users. We, the modern generation users, are lucky to know, see and feel life from a digital point of view
Prioritizing duties for healthcare professionals during peak hours is an occupational challenge, which eventually translates into
Indoor localization is the process of locating people or objects in a large indoor environment such as an office space
