Indoor Positioning System

What is Wayfinding Technology? And How Beneficial Are Interactive Wayfinding Solutions for Enterprises?

When Amerigo Vespucci, the Italian explorer from the late-middle ages, used his cartographic skills to outline a map of the American continent in order to differentiate it from Asia’s eastern boundaries, many explorers suspected his navigational abilities as the sketch did not comply with Columbus’ conjecture. However, his discovery was soon acknowledged and his navigational […]

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Indoor Positioning and Indoor Navigation (IPIN) Market Forecast & Growth Factors

The Indoor Positioning and Indoor Navigation (IPIN) is a mosaic industry interlinked closely to attendant markets such as location based services, real-time asset tracking, customer experience management, smart building management, and mass notification system among others. Factors driving the IPIN industry: • Need for Real-time Location Analytics • Thrust on Customer Experience for Brand Building

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An Overview of Location-Based Marketing for Large Facility Marketers

Understanding the pulse of the customers is the most challenging task for marketers, especially in the context of evolving patterns in customers’ buying decisions. It is essential to know what triggers their minds and investing in location-based marketing is the key to know that, says research by eMarketer. Location-based marketing has different aspects which work

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Types of Indoor Positioning Systems [Key Features of Indoor Navigation, Magnetic Positioning and Indoor Localization Technologies]

Indoor positioning is the most commonly used umbrella term which includes all of these ‘indoor GPS’ technologies. However, when observed closely at the technological platform they thrive on, the rationale for using these varied terms to describe them individually becomes self-explanatory. Indoor navigation, magnetic positioning, and indoor localization refer to technologies adopted by large facilities

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