Enhancing visitor experience through an app and going paperless has already been proven to boost ROI, but giving Zoos and Aquariums marketers more influence over spending, loyalty and revisitation can tremendously increase company’s revenue.
- Understand guests’ behavior with heatmaps to visualize crowd flow at your attraction - gauge high and low footfall areas to make business related decisions such as opening a popup restaurant or a gift shop in high traffic areas.
- Use push notifications to direct guests towards points of interest when they are less crowded.
- Take advantage of geofencing marketing features to send your guests offers and promotions at the right time through push notifications, SMS, and in-app messaging.