Discover exactly what to look for in a new technology partner, so you can make your purchase with confidence.
Mobile apps have become an essential tool for improving guest experience, streamlining operations, and boosting engagement at attractions like theme parks, zoos, and museums. With numerous ready-made solutions available, choosing the perfect app from the available options to meet the requirements is challenging.
Identify Your Attraction Needs:
After deciding to purchase an app, it’s essential to list the features your attraction needs like.
- AI Assistants
- Interactive Exhibits
- Ticketing and Reservations
- Interactive Maps and Navigation
- Queue Management
- Push Notifications
- Merchandise and Food
Evaluate the Customization Options:
While ready-made mobile app solutions are convenient, it’s important to evaluate how customizable each option is.
- Design Flexibility
- User Interface (UI)
- Functionality
Consider Integration with Existing Systems:
Many attractions already use a variety of digital systems to manage ticket sales, reservations, marketing, and more. A key factor when evaluating mobile apps is whether the solution can integrate with these systems seamlessly. Look for:
- Ticketing Integration
- POS Integration
- CRM Integration
Check for Data Analytics and Reporting:
Data is one of the most valuable assets you can have when managing an attraction.
- Visitor Insights
- Purchasing Behavior
- App Usage Data
Evaluate Customer Support and Training:
A good mobile app solution should come with reliable customer support and training resources. Consider the following when evaluating potential app providers:
- Customer Support Availability
- Onboarding and Training
- Troubleshooting and Maintenance
Read Reviews and Seek Recommendations
Finally, don’t forget to check reviews and seek recommendations from others in the attractions industry.
Implementing Mobile Technology in Attractions
Steps for Successful Deployment:
- Plan: Set objectives and allocate resources.
- Customize: Tailor the app to your needs.
- Test: Rigorously identify issues.
- Train: Prepare staff to assist visitors.
- Soft Launch: Collect feedback for adjustments.
- Full Rollout: Launch with a marketing campaign.
- Monitor: Continuously improve the app.
Training and Support for Staff:
Conduct training sessions and provide easy-to-reference guides. Establish a support system with an IT helpdesk and regular refresher sessions.
Measuring Success and Visitor Feedback:
Use in-app surveys for feedback and conduct focus groups to gather insights. Analyze data regularly to drive improvements and updates.
