To all small museum directors, the question looms large: In a digital-first world, can we afford to overlook a digital strategy? Alejandra Garcia Bittar’s enlightening article on the Museums and Digital Culture Pratt Institute blog brings this vital discussion to the forefront.
Let’s face it
small museums operate under constraints that larger institutions might never encounter. Limited budgets, fewer staff members, and the daunting task of maximizing every visitor interaction can make the leap into digital seem unnecessary, or even unattainable. But what if I told you that embracing digital technology could be the most strategic move for your museum?
The concept of a ‘post-digital’ museum, integrated seamlessly into our current reality where digital is the norm, should not intimidate but inspire us. This approach doesn’t demand massive resources; rather, it requires a shift in perspective. Digital tools can amplify your museum’s mission, making your collections accessible beyond your physical walls and engaging a global audience hungry for culture and history.
Imagine enhancing your current exhibits with interactive elements that brings artifacts to life, or show-case exhibits online to create a community of enthusiasts who champion your museum’s cause. Small steps in digital integration can lead to significant leaps in how your museum connects with both local and international communities.
This isn’t about competing with the giants but about making your unique offerings visible and vibrant in a digital landscape. Your museum has stories that no one else can tell—digital tools simply provide a louder megaphone to share them.
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