How important is Member Engagement and Retention for Zoos and Aquariums? What can be done to achieve it?
Research has shown that increased membership engagement and retention helps to build the business of your Zoos and Aquariums in many ways. It starts by providing excellent membership experience for current members while it also extends into future members retention and further growth through personal referral and the attraction of new prospects. And for the enhancement of your members’ experience within your park, Pigeon-Tech is here to help.
Pigeon-Tech through Pigeon Suite Apps provide incredible digital tools for your members to engage with your brand, staff and each other. Even more, with the communication and interaction available, you can build strong relationships with your members and build your reputation as a company that remains closely engaged with your members.
With unlimited communication potential, Pigeon Suite Apps can be used to help engage your members before, during, and after their visits to your site:
- Member Engagement - Implement a state-of-the-art membership program to cultivate loyalty by sharing special contents – videos, photos, audios, etc. – and offering returner and season pass discounts after guests visit.
- In-App Polls & Surveys - Send out polls and surveys to truly understand your guests needs & wants so you can give them the experience they are looking for; besides that, you can request reviews from happy guests, boosting ratings on sites like TripAdvisor to drive more visits.
- Groups – Create special events and VIP experiences to expand the customer demographic and increase attendance, like singles / date night, ice skating rink, petting zoo, special guests’ appearances, etc.
- Planner - Your visitors can plan their trips in advance and view the many locations within your site in much more detail at all times.
- Interactive Maps and Wayfinding - With paperless maps and tracking of their trips, your guests have much more interactive wayfinding through your park.
- Live Ride Updates - With no need to wait in long lines for rides, your visitors can receive notifications as to the opening of rides to help keep them moving actively all day.
- Virtual Queuing - Personalized messages can be sent to your guests throughout their journey and anytime you wish to reach out to your membership to encourage their visits.
- Mobile Food Ordering & Mobile Wallet - Making purchases online, your guests can skip line waits to get their food and beverages, event tickets, and other purchases all throughout their planned trip among your park.
- In-App Messaging - Personalized messages can be sent to your guests throughout their journey and anytime you wish to reach out to your membership to encourage their visits.
With these features and many more, various benefits are available to help enhance the engagement of your members through improved communication and connection. Starting with the creation of a Members Directory your members have the ability to search and connect directly with other members as they engage with your business through your app. They can also post and share all their experiences throughout their visits to your venue along with comments and responses to everything they enjoyed throughout your site.
Additionally, they can engage with your staff as they easily navigate through your site with Interactive Wayfinding and receive various real-time notifications throughout their visit. Even more, In-App Messaging can help you engage with consistent customer service with your members throughout their visits as they engage with every item of your park before, during, and after their visit.
With Pigeon Suite Apps, you can provide your members quality engagement including a memorable experience during every moment they spend at your venue. This will help with member retention as they remain actively engaged with your attraction before, during, and after every visit with your app right in their hands. They can learn about every detail of your attraction’s events, activities, and offerings before setting foot through the opening gate.
As you continue with a paperless, digital engagement with your members, Pigeon Suite apps can help communicate actively with your members at every stage through their journey within your location. It can help with increased engagement for your members, while also adding to your member base with customers growing more active with your business throughout their visits and becoming more interested in membership and returning visits.
Even more, Pigeon Suite apps are customizable in many ways, helping you to integrate your features closely with your guests’ needs and desires throughout their journey through your venue. With the ability to collect data on guest behavior during their visits along with their shares and posts on your app, you can learn about the greatest aspects of your park along with those items that need improvement. You also have polls, surveys, and other feedback requests to help learn what your customers expect from your venue and what they could use for an improved guest experience.
With so many customizable and beneficial features available inside the Pigeon-Tech apps, there is a great deal for your business to gain in relation to your current customers and increasing your revenue. To learn more about the Pigeon-Tech apps, Request a Demo!
