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An Overview of Location-Based Marketing for Large Facility Marketers

Understanding the pulse of the customers is the most challenging task for marketers, especially in the context of evolving patterns in customers’ buying decisions. It is essential to know what triggers their minds and investing in location-based marketing is the key to know that, says research by eMarketer. Location-based marketing has different aspects which work in tandem to keep your business ahead of the curve. Though concerns have been rising regarding privacy of customers’ information, it is assured that their data is kept confidential and safe. 4 Primary Methods of Location-Based Marketing Geotargeting Geoconquesting Proximity marketing Geofencing All of these

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Why Should Enterprises Opt for a Secure Communication Platform? Key Aspects Explained [Secure Communication System]

None can deny the ubiquity of the present communication wave we are riding as a result of innovations from Information & Communications Technology (ICT). People are more connected with each other, informed of latest developments around them, and are responsive to events that they can relate to. In this mosaic milieu, it is important for enterprises to opt for a secure communication platform, thus ensuring privacy & reliability of data shared between stakeholders. Enterprise Communication Tools It is a given that Slack’s usage has been growing steadily in firms, supporting networking and collaboration between team members. While one reason for

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Looking For the Best Workplace Collaboration Tool? Verify Data Security & Privacy Features Before You Park It [Enterprise Collaboration & Networking]

Identifying the need to encourage communication in the workplace is just hitting the base camp. To scale the summit of enterprise collaboration & networking, organizations need to pick the best workplace collaboration tool which supports seamless communication while ensuring data remains easy to access, secure and private. Existing Workplace Collaboration Tools Email is slowly fading away, giving rise to instant data-sharing platforms & applications which allow ease of access, anytime, anywhere. Of course, it is quite easy to pick one from the existing bunch of social media platforms:Google has G Suite cloud solutions to support communication between teams.Facebook has Workplace.

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Proximity Marketing: Its Application & Benefits for Businesses

In order to increase their bottom line, business heads need data that can generate information about their customers, both one-time and recurring. Information such as likes & dislikes, time spent at a particular store/point, and engagement with other recreational zones among others when gathered can then be used for planning an effective proximity marketing strategy. What is Proximity Marketing? Proximity marketing, the new wave for large facilities help communicate with their customers in real-time while personalizing notifications right to their Smartphones. It is a system that uses technology to directly communicate with customers via adaptable devices. This is the modern

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Types of Indoor Positioning Systems [Key Features of Indoor Navigation, Magnetic Positioning and Indoor Localization Technologies]

Indoor positioning is the most commonly used umbrella term which includes all of these ‘indoor GPS’ technologies. However, when observed closely at the technological platform they thrive on, the rationale for using these varied terms to describe them individually becomes self-explanatory. Indoor navigation, magnetic positioning, and indoor localization refer to technologies adopted by large facilities to help them locate objects, spaces, or people inside the facility where the satellite-enabled Global Positioning System (GPS) does not work due to the infrastructural elements such as walls, cabin material, glass, etc. In order to counter this challenge, Indoor Positioning Systems (IPS) use a

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Looking For a Unified Communication Platform? 5 Core Aspects Explained [Enterprise Networking and Collaboration]

Enterprises looking to adopt a secure, robust, and responsive networking solution need to think beyond existing social and professional sites. To ensure seamless communication between affiliates of a network, it is imperative to deploy a unified communication platform. In this context, this post aims to explain the 5 core aspects of an enterprise networking and collaboration solution. 1. A Composite Unified Communication System Before we explore our first aspect of what a composite unified communication system offers, let’s look at a few features of existing communication platforms. • Instant Messaging • File Sharing • Status Updates • Notifications • Group

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Top 5 Benefits of Alumni Networking Apps

The growth of communication technologies has paved the way for widespread usage of mobile apps in the corporate, manufacturing, logistics, education, and IT sectors among others. Most of these applications have been adopted to resolve the pain points for both the industry sector and their clientele. Similarly, for regrouping former colleagues, friends, staff, and much more, alumni networking apps come into play with features that make networking memorable and exciting.Alumni networking apps offer much more than just meet-ups, they are more than one could ever imagine. Lately, the art of organizing alumni meetings has been fading away and if this

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Why an Enterprise Networking Platform Is the Key to Enhance Employee Engagement [Networking Software]

Productivity of an organization correlates to employee engagement. Let’s see how improved employee engagement results in better profits for the organization. There are statistics that back the above stated relationship between organizational productivity and the way employees interact with each other. Enhancing employee engagement needs the support of an enterprise networking platform loaded with exciting features. While employee engagement is a concern across the globe today, many management professionals believe that a robust networking software can delight the employees, and enhance their commitment towards the tasks at hand. Enterprise Networking Platform (ENP) For Employee Engagement Recently, Microsoft acknowledged the importance

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