With heat maps you can follow a great deal of data regarding your guests’ activity when they are inside the gate. You can gather data about the behavior of your visitors tracking the footfalls all throughout your venue. This can provide assistance for your marketing and sales goals while also learning what is working the best in your business along with the improvements that are needed.
An easy way to understand the heat map is a graphical representation of user data in various colors. For example, on geo heat maps the ‘hot’ colors show the locations in your park that receive the greatest traffic while the ‘cold’ colors show the places with the least footfall.
Heat maps are also quite versatile for your data collection and analysis. For geographic heat maps you can gain a great deal of benefits with the data collected for your business in many aspects along with the increase of your revenue.
Some of the most common benefits of these heat maps for your business include the following: