When Amerigo Vespucci, the Italian explorer from the late-middle ages, used his cartographic skills to outline a map of the American continent in order to differentiate it from Asia’s eastern boundaries, many explorers suspected his navigational abilities as the sketch did not comply with Columbus’ conjecture. However, his discovery was soon acknowledged and his navigational …
In industry circles, the discussions around adopting smart office solutions predominantly focus on two aspects – technologies which can automate processes related to lighting management, energy usage & statistics, HVAC infrastructure management, and common spaces (conference/meeting rooms, pantry area, sick bays etc.) usage, which are collectively known as ‘smart building technology’ and two, on workforce …
Radio-frequency Identification (RFID) is a process used by multiple industry segments for tagging and tracking assets in real-time. Assets could include both movable and immovable objects, or people. RFID asset tracking works with the help of hardware such as tags for storing information electronically, which can be then retrieved by users through readers. What …
A critical part of the larger business intelligence (BI) domain, location-based analytics or location analytics allows organizations from varied industry segments to put together a composite space management plan by combining users’ geographic location with behavioral information obtained from various data generating channels such as smart devices, social media platforms or global positioning systems (GPS). …
Location-Based Analytics: Marketing Trends for Retailers Read More »
Location Based Services (LBS) have arrived at an intersectional point in the dynamics of both technological, social and cultural progresses. Technologically speaking, use of GPS enabled smart applications has become as common as air in most parts of the developed world. And these applications mediate our social and cultural interactions on a regular basis throughout …
Location Based Services: Trends to Watch Out for in 2020 Read More »
Large facilities across the globe have been increasingly using geofencing technology to secure their perimeter and keep track of devices entering or exiting the facility. In addition to this, its advantages include real-time information on facility usage including asset tracking. This post explores the applications, benefits and challenges presented by Geofencing technology. According to Google, …
Geofencing: Applications, Benefits, and Challenges [Geofencing Technology] Read More »
Understanding the pulse of the customers is the most challenging task for marketers, especially in the context of evolving patterns in customers’ buying decisions. It is essential to know what triggers their minds and investing in location-based marketing is the key to know that, says research by eMarketer. Location-based marketing has different aspects which work …
An Overview of Location-Based Marketing for Large Facility Marketers Read More »
In order to increase their bottom line, business heads need data that can generate information about their customers, both one-time and recurring. Information such as likes & dislikes, time spent at a particular store/point, and engagement with other recreational zones among others when gathered can then be used for planning an effective proximity marketing strategy. …
Proximity Marketing: Its Application & Benefits for Businesses Read More »
Indoor positioning is the most commonly used umbrella term which includes all of these ‘indoor GPS’ technologies. However, when observed closely at the technological platform they thrive on, the rationale for using these varied terms to describe them individually becomes self-explanatory. Indoor navigation, magnetic positioning, and indoor localization refer to technologies adopted by large facilities …
