Your marketing serves a valuable purpose, to reach your customers. By knowing your customers better, you can greatly improve the relevance and impact of your marketing. Pigeon Suite is here to do that with the Segmentation available through the collection of your app users. With the ability to track the users of your app you can build custom segments of your guests to help target your visitors based on their demographics, locations, needs, priorities, common interests, and other psychographic or behavioral criteria to better understand the target audience.
These segments have an incredible impact on the research done by your marketing team. You can use these segments to use your Pigeon Suite App to send the right message to the right users, always at the right time.
Many benefits are available through the Segmentation offered within Pigeon Suite apps as well. You can start with the benefits of the approachable groups for your markets and expand in many ways including the following:
By integrating customer knowledge, you are able to communicate openly with them and accept their feedback and input [link] about your venue and learn what will help make a great guest experience for your site. Even more, by understanding the many user segments including their behavior and what parts of your business they like and those they feel need improvement, you have access to the information on what will best help to increase your revenue over time by bringing in more and more customers on a regular basis. As the knowledge of your customers increases and you learn what they want even more from your business and throughout your industry, you have the opportunity to become the raging leader above all others in your region based upon your ability to meet all customer desires and interests most frequently. If you would like to see how these functions work, contact us today to request a demo.