One Audience, Many Journeys—Make Each One Count

Your visitors aren’t all the same. Families, solo travelers, students, and seniors all expect different things. Treating them as one audience means missed opportunities and generic experiences.

With Target audience segmentation, you can personalize each journey—delivering the right content, suggestions, and interactions to the right people at the right time.

Most digital experiences push the same content to everyone. The result? Irrelevant suggestions, lower engagement, and visitors who feel unseen.

Book a Demo

Transforming visitor experiences

Parents asking for kid-friendly activities

Teenagers skipping right past educational content

Seniors struggling to navigate large spaces That’s not a design flaw—it’s a targeting gap

With Pigeon Tech’s Target Audience Segmentation, your app can detect visitor types—based on preferences, behavior, or entry selection—and dynamically adjust content, notifications, and navigation. Everyone gets a tailored experience, and your venue gets higher engagement across every group.

How It Works

Transforming Guest Experiences, Empowering Operators

Key Benefits

Relevant Journeys for Every Type of Guest

Less Friction, More Delight

Experiences That Feel Personal

For Venue and Operators

Higher Engagement Across All Audiences

Data That Drives Smarter Decisions

Targeted Marketing & Upsells

Testimonial

“ We didn’t realize how much of our content wasn’t landing until we implemented audience segmentation. Now, each guest feels like the app was made just for them—and our reviews show it. ”

-Guest Experience Manager, Wildlife Discovery ParkCompany Name

Check out our apps in motion!

Ready to create experiences that feel custom-built for every type of visitor – Book a Demo

Book A Demo

Frequently asked questions

What is audience segmentation?

The process of dividing your entire audience into more manageable, distinct groups according to shared characteristics like demographics, hobbies, or behavior is known as audience segmentation. It enables companies to communicate in ways that appeal to each group and gain a deeper understanding of their audience.

What are the main types of audience segmentation?

The following are the primary forms of audience segmentation:
Segmenting the population by age, gender, income, occupation, education, and other factors is known as demographic segmentation.
Geographic segmentation is based on factors like climate, city, or country.
Psychographic segmentation: based on interests, values, personality, or way of life.
Behavioral segmentation: based on brand loyalty, usage trends, engagement level, or past purchases.

How can visitor engagement be improved by AI mapping software?

A more dynamic and interesting visitor experience can be produced by using AI mapping software, which can suggest customized routes, highlight neighboring attractions according to user preferences, and modify directions in real time to avoid crowds.

What essential characteristics should a wayfinding app have?

Look for features like offline navigation, accessibility routes, points-of-interest search, real-time location tracking, multilingual support, and integration with ride wait times or event schedules.

Why should locations use a digital wayfinding system instead of printed maps?

Printed maps can easily become out-of-date and unpersonalized, digital wayfinding systems provide real-time updates, interactive navigation, and environmental advantages.

Personalize your Zoo & Aqua App