Question 1

What is visitor analytics?

Accepted Answer

Visitor analytics is the process of measuring how visitors interact with a digital experience, such as an app, interactive map, exhibit page, event listing, game, survey, or other configured feature.
Pigeon-Tech Visitor Analytics can help venue teams understand which digital experiences visitors use, what content receives attention, and where engagement is stronger or weaker. Depending on the deployment, analytics may also include configured zone, location, scan, or navigation interactions.
The goal is to turn visitor activity into information that can support better content, layout, programming, and experience decisions.

Question 2

How does visitor analytics work in a venue app?

Accepted Answer

Visitor analytics works by recording configured interactions within the digital visitor experience.
For example, a venue may choose to measure activity such as:
1. Screen or page views
2. Exhibit or attraction interactions
3. Map and navigation activity
4. Content clicks
5. Event or program interactions
6. QR, NFC, or other configured scans
7. Game or quiz participation
8. Survey responses
9. Session activity
These interactions can then be organized into dashboards or reports so venue teams can understand how visitors are using the experience.
The exact events collected depend on the features, analytics configuration, and integrations included in the deployment.

Question 3

What visitor behavior can Pigeon-Tech measure?

Accepted Answer

Pigeon-Tech can measure configured digital visitor interactions across supported parts of the visitor experience.
Depending on the implementation, this may include:
1. Popular exhibits or attractions
2. Frequently viewed content
3. Interactive map activity
4. Navigation and destination selections
5. Audio, video, text, game, or other content engagement
6. Event and program interactions
7. Treasure hunt or quiz participation
8. NFC, QR, or other configured interactions
9. Survey and feedback responses
10. Session and engagement activity
Location-based or physical movement analytics require the appropriate venue technology and configuration and should not be assumed to be available in every deployment.

Question 4

Can visitor analytics show dwell time and zone engagement?

Accepted Answer

Pigeon-Tech can support dwell-time and zone-engagement analysis when the required analytics and location or interaction signals are available in the deployment.
For example, a venue may be able to understand:
1. How long visitors interact with specific digital content
2. Which zones or destinations receive more engagement
3. Which exhibits or experiences are frequently selected
4. How engagement changes across different parts of the visitor journey
The meaning of "dwell time" depends on the data being collected. Digital content dwell time, app session time, and physical presence within a venue zone are different measurements and may require different technologies.
During implementation, Pigeon-Tech should define exactly what is being measured and how the data is generated.

Question 5

How is visitor analytics different from visitor heat maps?

Accepted Answer

Visitor analytics is the broader view of how visitors interact with a venue's digital experience, while a heat map is one way of visually presenting certain activity or location data.
Visitor analytics may include information such as:
1. Content engagement
2. Exhibit interactions
3. Navigation activity
4. Session behavior
5. Surveys and feedback
6. Game participation
7. Scans or taps
8. Zone engagement
A visitor heat map focuses specifically on showing patterns spatially, such as areas with relatively higher or lower recorded activity.
In Pigeon-Tech, heat maps can therefore be used as one component of a broader visitor analytics strategy.
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See More Than Footfall—Understand Visitor Behavior

Visitor Analytics
See how guests move, engage, and respond across your venue.

From visitor signals to smarter decisions

Collect Signals

Analyze Behavior

Improve Experiences

Powerful insights for your venue

Visitor Flow Analysis

Dwell Time & Zone Engagement

Content & Feature Performance

Actionable Dashboards

See patterns behind the visit

Value for Visitors and Venue Teams

For Experience Teams

For Leadership & Operations

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Frequently Asked Questions

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